PERFORMANCE • GROWTH • BRAND • ACQUISITION

I Drive Revenue Growth Through Performance Marketing and Data-Driven Strategies

ACCA-trained with strong financial and commercial understanding.
13+ years of experience helping businesses generate qualified leads, optimise campaigns, and scale customer acquisition across Singapore and Southeast Asia.

View Case Studies Contact Me

Specialise in B2B marketing, SME growth, and strategic partnerships

CAPABILITIES

What I Do Best

Performance Marketing

Plan and execute high-performing campaigns across Google Ads and Meta Ads to generate leads and maximise return on ad spend.

Customer Acquisition

Develop full-funnel strategies to attract, convert, and retain customers through paid and organic channels.

Conversion Optimisation

Improve landing pages, messaging, and campaign structures to increase conversion rates and reduce acquisition costs.

Marketing Analytics

Analyse campaign data and user behaviour to optimise performance and drive data-backed decision making.

BACKGROUND

My Journey into Business Growth and Brand Acquisition

I started my career in digital marketing, working closely with small and medium-sized businesses across different industries. Early on, I realised that most businesses did not struggle with a lack of marketing tools — they struggled with converting attention into actual revenue.

This shifted my focus from simply running campaigns to understanding the full business growth equation, from lead generation and conversion to partnerships and long-term customer value.

Over the years, I have helped businesses across multiple industries improve their marketing performance, generate consistent leads, and scale their revenue through digital channels.

Today, I focus on driving measurable business outcomes, combining strategy, execution, and data to help companies scale in a sustainable and profitable way.

I specialise in turning marketing strategies into measurable business results through data, testing, and continuous optimisation.

EXPERIENCE

Brands I’ve Helped Grow

Worked with 235+ businesses across various industries to improve marketing performance, increase lead generation, and drive revenue growth.

Selected clients and collaborations:

Including SMEs, professional firms, and regional brands across Singapore and Malaysia.

TRACK RECORD

Marketing Results Delivered

A selection of results achieved across performance marketing, lead generation, and campaign optimisation.

Business Growth Strategy

Launched a “Make-Your-Own-Sushi” concept, expanding market reach and engagement
Developed new customer acquisition strategy for dental clinic (Invisalign & braces)

Lead Generation

Generated 3,000+ high-quality leads for Web3 project via partnership strategy
Increased tailor business revenue by 50% through paid and organic channels

Strategic Partnerships

Enabled Singapore premium apple brand to enter Malaysia via local distributor
Partnered restaurant with travel agency to secure long-term tourist traffic

Market Expansion

Opened new patient segment in Medan for SG clinic (2023–2025 growth)
Secured retail expansion opportunity at Jewel Changi Airport

CASE STUDIES

Selected Marketing Case Studies

How I plan, execute, and optimise marketing campaigns to deliver measurable business outcomes.

Generated 606% ROAS in 30 Days via Google Ads

Problem

Client needed a cost-effective way to generate immediate revenue from a digital product.

Strategy

Designed a high-conversion Google Ads funnel targeting high-intent keywords.

Execution

Optimised ad copy, landing page messaging, and bidding strategy to maximise conversions.

Outcome

$1,400 revenue from $231 ad spend (ROAS 606%) within first month.

34 sales generated from 283 leads with $3.42K ad spend, averaging RM2,400 per sale.
Over RM80K sales generated.

Problem

Client needed a cost-effective way to generate high-quality leads and convert them into actual sales for premium window blinds in a competitive market.

Strategy

Developed a Google Ads strategy targeting high-intent keywords focused on homeowners actively searching for window blinds installation and customization.
Developed a highly convertable artwork material to make a lasting impact when customers first reach us.

Execution

Optimised campaign structure, ad copy, landing page messaging and digital artwork material to improve lead quality and conversion rates. Implemented continuous bid adjustments and keyword refinement to maximise ROI.

Outcome

283 qualified leads generated from $3.42K ad spend, resulting in 34 confirmed sales totalling over RM80K in revenue.
Average revenue per sale with installation was RM2,400, delivering strong return on ad spend.

Achieved 7.67x ROAS via Meta Ads for Online Skincare Brand

Problem

Client struggled with low conversion rates and inconsistent sales despite running paid ads, due to weak targeting and lack of structured campaign scaling.

Strategy

Developed a full-funnel Meta Ads strategy combining precise audience targeting, high-converting creatives, and structured scaling to reach high-intent buyers.

Execution

Refined audience segmentation using Meta’s targeting capabilities, improved ad creatives to better resonate with skincare consumers, and implemented systematic campaign scaling to maximise performance while maintaining cost efficiency.

Outcome

Achieved a Purchase ROAS of 7.67x, significantly improving profitability and enabling sustainable revenue growth through paid acquisition.

Achieved ~6.5x ROAS via Meta Ads for Premium Fruits Distributor (Festive Campaigns)

Problem

Client needed to maximise sales during peak festive seasons (Christmas and Chinese New Year), but lacked an effective strategy to fully capitalise on high seasonal demand.

Strategy

Developed a seasonal Meta Ads strategy focused on high-intent audiences, festive-driven creatives, and structured campaign scaling to capture peak buying behaviour.

Execution

Leveraged Meta’s audience targeting to reach premium buyers, created visually appealing festive ad creatives, and implemented strategic budget scaling during high-demand periods to maximise conversions and revenue.

Outcome

Achieved approximately 6.5x ROAS during festive campaign periods, significantly boosting seasonal sales and overall campaign profitability.

Generated 145 Workshop Sign-Ups via Targeted Email Campaigns for SME Audience

Problem

Client needed to drive registrations for a soft skills workshop targeting corporate employees, but faced challenges in engaging the right audience and converting email recipients into actual sign-ups.

Strategy

Developed a targeted email marketing strategy focusing on audience segmentation, personalised messaging, and conversion-driven communication to maximise engagement and response rates.

Execution

Implemented email list filtering to target relevant SME audiences, conducted A/B testing on subject lines and content, and applied concise messaging (KISS principle) with strong call-to-actions to improve open and conversion rates.

Outcome

Achieved a total of 145 workshop sign-ups across two campaigns, with email open rates of 12.20% and 11.51%, demonstrating effective audience targeting and conversion strategy.

Generated 7,000+ Organic App Installs on Launch Day via ASO Strategy (CNY Campaign)

Problem

Newly launched WhatsApp sticker app lacked visibility in app stores, making it difficult to acquire users organically in a highly competitive mobile app market.

Strategy

Developed an App Store Optimization (ASO) strategy focused on keyword ranking, visual conversion optimisation, and localisation to improve discoverability and appeal to high-value users.

Execution

Optimised app title, keywords, and descriptions for search visibility, enhanced screenshot visuals to improve conversion rates, and implemented localisation strategies to target users in key Tier 1 markets such as Taiwan, Hong Kong, and Singapore.

Outcome

Achieved over 7,000 organic installs on the first day of Chinese New Year 2020, driven primarily by high-value users from Tier 1 markets, demonstrating strong product-market fit and effective ASO execution.

Strengthened Brand Positioning & Engagement via Content Strategy for Premium Apple Brand

Problem

Client faced weak brand identity and low audience engagement, with inconsistent content that failed to communicate the product’s premium positioning and unique value.

Strategy

Developed a unified content strategy combining educational storytelling and promotional messaging to clearly position the product as a premium hybrid apple (Japan Fuji × USA Honeycrisp).

Execution

Implemented a structured content framework with consistent visual identity, combining educational posts (product origin, quality, benefits) with targeted promotional content to improve audience understanding and engagement.

Outcome

Improved brand consistency and audience engagement, resulting in stronger brand perception and more effective communication of the product’s premium positioning.

Elevated Brand Identity & Engagement via Content Strategy for Premium Beauty Brand

Problem

Client lacked a clear brand identity and had inconsistent content, resulting in weak audience engagement and poor connection with modern beauty consumers.

Strategy

Developed a brand-focused content strategy centred on visual consistency, aesthetic storytelling, and audience alignment to position the product as a premium beauty brand.

Execution

Established a cohesive visual identity and implemented a structured daily content flow, combining aesthetically driven posts with strategic messaging to better resonate with beauty enthusiasts and improve engagement.

Outcome

Enhanced brand consistency and audience engagement, resulting in stronger connection with target customers and improved overall brand perception.

WORKSHOPS

Conducted sessions across Singapore, Malaysia and Cambodia for business owners, professionals, and corporate teams.

Marketing Workshops & Training

Conducted workshops to help individuals and businesses understand digital marketing strategies, audience growth, and campaign optimisation.

Website & WordPress Workshops

Conducted intermediate and advanced workshops in Singapore, enabling participants to build and manage commercial websites for business use.

Mobile App & Monetisation Training

Trained participants in Singapore and Kuala Lumpur on building mobile apps and generating passive income through AdMob monetisation strategies.

WeChat Business Strategy Workshop

Guided business owners on leveraging WeChat ecosystem to reach and engage customers in Mainland China.

Brand Yourself with Facebook (Cambodia)

Conducted a workshop to help individuals and business owners understand how to build their personal brand and grow an audience using Facebook. Covered platform algorithms, 7 high-performing content types, audience growth frameworks, and strategies to build an audience from scratch.

Let’s Build Marketing That Drives Real Results

With 13+ years of experience in performance marketing and digital strategy, I help businesses generate leads, improve conversions, and scale sustainably.

If you're looking for a marketer who combines strategy, execution, and data-driven optimisation, I’d be glad to connect.

Email: williamwmw@gmail.com

Phone: +60183622188

Location: Singapore / Malaysia

LinkedIn:

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Get In Touch

I Drive Revenue Growth Through Performance Marketing and Data-Driven Strategies

What I Do Best

Performance Marketing

Customer Acquisition

Conversion Optimisation

Marketing Analytics

My Journey into Business Growth and Brand Acquisition

Brands I’ve Helped Grow

Marketing Results Delivered

Business Growth Strategy

Lead Generation

Strategic Partnerships

Market Expansion

Selected Marketing Case Studies

Generated 606% ROAS in 30 Days via Google Ads

34 sales generated from 283 leads with $3.42K ad spend, averaging RM2,400 per sale.Over RM80K sales generated.

Achieved 7.67x ROAS via Meta Ads for Online Skincare Brand

Achieved ~6.5x ROAS via Meta Ads for Premium Fruits Distributor (Festive Campaigns)

Generated 145 Workshop Sign-Ups via Targeted Email Campaigns for SME Audience

Generated 7,000+ Organic App Installs on Launch Day via ASO Strategy (CNY Campaign)

Strengthened Brand Positioning & Engagement via Content Strategy for Premium Apple Brand

Elevated Brand Identity & Engagement via Content Strategy for Premium Beauty Brand

Marketing Workshops & Training

Website & WordPress Workshops

Mobile App & Monetisation Training

WeChat Business Strategy Workshop

Brand Yourself with Facebook (Cambodia)

Let’s Build Marketing That Drives Real Results

34 sales generated from 283 leads with $3.42K ad spend, averaging RM2,400 per sale.
Over RM80K sales generated.